The use of sales letters had been around for as long as direct response marketing have been practiced in the conventional “brick and mortar” world.
It certainly didn’t take long for direct response marketers to carry their offline practice into the online world.
Thus, you see the practice of one-page-long sales letters being used widely today by businesses of various sizes to sell and push their products and/or services into the Internet marketplace.
It’s like an electronic salesperson on your behalf, and it certainly beats having you to prospect and sell to someone else face-to-face.
A sales letter is considered to produce a good decent conversion rate at 2 to 4 percent. You are doing better if your sales letter produces above 4 percent. Some marketers reportedly produce 6% and some as high as 20-30% to cold prospects!
Learn how to improve your conversions by improving how you write.
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